Each year Sheffield City Centre celebrates the start of Christmas with a huge city centre party culminating in the switch on of the Christmas Illuminations.

We organise the activities on The Moor retail area and in 2011 brought real reindeer,  snow machines, traditional music, Father Christmas, giant walkabout snowman, food stalls, funfair rides, mince pie giveaways and special guest Fifi, from Fifi & the Flowertots, who switched on the lights.

View pictures of the Christmas Lights on Flickr - http://bit.ly/jrzW0Y.